Claude will apply invisible watermarks to AI text and images
Anthropic has pledged to start marking Claude-generated text and images with machine-readable data, in an effort to comply with European rules for AI transparency. "Generated text will carry embedded watermarks, and generated files will include digitally signed provenance metadata where supported," Anthropic says on a new Claude support page. The changes are invisible to human eyes, but will make it easier for people and online platforms to detect if content was generated by Cl
Anthropic is adding invisible watermarks to text and machine-readable metadata to images generated by its Claude AI models so that people and online platforms can identify AI-generated content. The watermarks are imperceptible to human eyes but embedded into the content itself, and the company says they will travel with text if copied and pasted elsewhere. This effort complies with European Union rules on AI transparency that came into effect with a four-month grace period for existing products. The approach follows broader efforts across the AI industry to tag and label generated content, though similar marking systems have proven vulnerable to being stripped out or accidentally removed when content is uploaded to platforms.
Explainer: How AI Watermarks Work: Gemini, Claude, and Can You Remove Them?
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