The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately. The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any
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Nvidia has raised the price of its Shield TV Pro streaming device by $100, from its original launch price to $299.99, citing increased component costs driven by the AI era. The device, which debuted in 2019 with older processor technology, is still actively manufactured and sells out every unit produced, making it subject to the same supply chain pressures affecting modern smartphones and computers. The price increase reflects broader industry trends where memory and storage components have become substantially more expensive, affecting game consoles and other electronics alongside this aging media streamer. At its new higher price point, the Shield becomes even less competitive with cheaper streaming alternatives for consumers who only need basic services like Netflix.
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