From Opposition to Buy-In: Tactics for Data Center Developers
Data center developers are responding to growing community opposition by embracing transparency, funding power infrastructure, and prioritizing locations with supportive residents.
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Data center developers are facing growing community opposition over concerns about water consumption, power availability, and noise. In response, developers are adopting new strategies including early transparency with communities, funding power infrastructure upgrades themselves rather than passing costs to residents, and prioritizing locations where communities support the projects. Community buy-in has become as important as power availability and fiber access when selecting data center sites. Developers are also showing communities actual facilities to counter misconceptions and are abandoning locations with entrenched opposition in favor of regions that welcome data center development.
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