Why Cognition bought Poke: AI personality is becoming a competitive advantage
AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures. The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
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An AI coding startup acquired an AI assistant company in a deal valuing the startup in the low nine figures. The acquisition is significant because it reflects a growing belief that how AI assistants interact with users is becoming as valuable as the underlying technology powering them. The acquired company's strength lies in engaging with users in a familiar, friendly manner rather than functioning like a traditional tool, incorporating conversational elements like slang and humor. The acquiring company plans to bring this interaction style to its coding assistant while leveraging superior models and infrastructure to make the acquired product faster and more reliable.
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