Reservoir acquires Contain to scale agtech startups

Investment firm Reservoir Co. acquired agriculture finance and data platform Contain Inc. in its first corporate acquisition, appointing Contain's founder as a general partner to help the firm expand into agricultural equipment and controlled environment agriculture. The acquisition adds Contain's marketplace, financing experience, and market intelligence capabilities to Reservoir's investment model, helping agricultural technology startups transition from pilot projects to commercial scale. Reservoir focuses on investing where AI, hardware, and agriculture meet, and the deal reflects the firm's effort to build what it describes as a trusted institution for the rural sector that understands hardware deployment and business models.