Passionfroot raises $15M to expand its B2B creator marketplace to the US

A German startup that operates a marketplace connecting specialized creators with business-to-business brands has raised $15 million in Series A funding to expand into the United States. The company has developed an AI agent that helps brands create and monitor marketing campaigns while identifying suitable creators, and it has paid at least $10 million to creators on its platform in the last 18 months. This expansion reflects a broader shift in how B2B companies market themselves, as artificial intelligence has made software products more commoditized and crowded, pushing brands to use creators on platforms like LinkedIn and Substack to reach potential customers who are seeking product discovery through trusted voices rather than traditional marketing channels.