Enigma raises $70M to make controlling a robot as easy as adjusting the volume

Enigma is a robotics startup that raised $70 million to develop AI robots and improve how humans interact with them. Rather than focusing solely on making robots more capable, the company is studying human-robot interactions to create intuitive interfaces, comparing the goal to making robot control as simple as adjusting a volume knob. The startup is conducting a large-scale public experiment where people worldwide can interact online with over 100 robots housed in hangars in Israel and California to gather data on how humans prefer to communicate with machines. This approach differs from other robotics companies that focus on training models through videos, simulations, or motion sensors, instead treating interface design and human interaction as central to developing better robotic systems.