YouTube will let you build your own algorithm with AI
ouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.
Get smart on it
YouTube is launching a feature called custom feeds that uses AI to build personalized video recommendations based on text descriptions users provide. Instead of typing searches, users can describe in detail what kind of feed they want, such as videos for a specific mood or purpose, and the AI generates a dedicated feed pinned to their home page. This feature follows a trend across social networks where users can build their own algorithms by describing their content preferences, a concept other platforms like Bluesky, Threads, Instagram, and X have also adopted. YouTube says the tool will help users explore its vast library of over 20 billion videos, though custom feeds will exist alongside rather than replace the main recommendation feed.
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