Netflix launches AI Discover tab for mood-based recommendations
TechCrunch: Netflix’s new AI Discover tab helps you find something to watch based on your mood
The first experimental feature under the tab will allow users to get recommendations based on what they're currently in the mood for.
What happened
Netflix is rolling out a new "AI Discover" tab on its TV app that uses artificial intelligence to recommend shows and movies based on user-selected themes like "Something Light" or "Family Movie Night." Users can refine recommendations and provide feedback that the AI system learns from over time. The feature is currently rolling out to English-language Netflix members in the US on supported televisions.
What each outlet adds
- TechCrunch ↗: Users can select from curated themes and refine searches with more specific options or exclude titles they don't want suggested.
- The Verge ↗: The announcement comes as Netflix has recently laid off around 1,000 employees amid slowing growth and reports of decreased user engagement.
Why it matters
Netflix describes AI Discover as a "test kitchen" for new discovery features, with plans to expand it beyond its current rollout. The feature aims to help users find content more easily in an increasingly crowded streaming landscape.
Get smart on it
Netflix is rolling out a new "AI Discover" tab that uses artificial intelligence to recommend shows and movies based on what users tell the platform about their mood, available time, and preferences. Users can select from curated themes like "something light" or "scare me" and then refine their search with more specific options or exclude titles they don't want suggested. The feature is powered by a new intelligence layer that responds to user input in real-time and continues learning. Netflix describes AI Discover as a "test kitchen" for new discovery features, with plans to expand it beyond its current rollout to English-language users on supported TVs in the United States.
Relevant courses
Want to go deeper than the news? Explore live, cohort-based AI courses taught by practitioners.
Browse AI courses on MavenRelated news
OpenAI's upcoming chat-and-work merger in ChatGPT signals the end of all-you-can-prompt pricing
OpenAI combines the Chat and Work modes into a single interface. Starting in December, Plus, Pro, and Business plans will share a common, token-based quota for ChatGPT and Codex. More complex models consume more of this quota, while simple instant chats do not count toward it. In practice, this is likely to result in a decline in ChatGPT’s quality for heavy users on lower-cost plans. The article OpenAI's upcoming chat-and-work merger in ChatGPT signals the end of all-you-can-prompt
Also reported by TechCrunch
Anthropic is working on a system to prove AI models’ identity
Called FlashProve, the system would let anyone check that an AI response really came from the model it claims to be from.
An AI Agent Injected Drugs Into a Live Mouse’s Brain
A biotech startup let an agent choose a gene therapy and successfully inject the treatment, offering a startling glimpse of the future of research labs.
Also reported by The Decoder
Apple starts giving Siri AI access to third-party apps
Apple will now let Siri AI perform actions across third-party apps. As part of the iOS 27.3 update rolling out on Tuesday, Apple announced developers can now integrate Siri AI's new features in "all apps," allowing the voice assistant to draw on a user's personal context, process natural language prompts, and use on-screen awareness to complete requests. The update, which is rolling out as part of a Developer Preview, also adds a new "app skills" feature that third-party develo
OpenAI says ChatGPT is catching up to Google in search
In many circles, "Ask Chat" has replaced "Google it," and that's reflected in a new announcement from OpenAI: the volume of search queries run through ChatGPT now equals 20 percent of the volume run through Google. Adam Fry, OpenAI's consumer product lead for ChatGPT, made the announcement at a press event on Monday. He said the company defines a search as any time a user inputs a query that results in a web search, as opposed to tasks like defining a term or a simple how-to ex
Agentic cheminformatics with Google Antigravity
Learn how Google Antigravity and our Cheminformatics Skills accelerate drug discovery workflows, search compounds, and propose novel rigidified macrocycles.