Itaú deploys generative AI across its customer base
OpenAI: How Itaú is building generative AI for its entire customer base
With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.
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A major bank in Latin America is deploying generative AI across its entire customer base through a conversational interface that handles banking services like checking accounts, credit, and insurance in one place. The bank built a governance platform to manage different AI models with cost controls and responsible AI safeguards, which is essential for operating at scale in a highly regulated financial sector. The approach prioritizes simplicity and usefulness over flashy technology, with the goal of reaching all customers by the end of 2026, while also using similar AI tools internally to help employees work more efficiently.
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