Fanatics and OpenAI launch Shop the Look feature
OpenAI: How Fanatics and OpenAI streamline the fan experience
Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.
Get smart on it
Fanatics and OpenAI collaborated to create an AI-powered shopping feature called Shop the Look that recommends coordinated merchandise to fans based on items they are browsing. The feature uses AI models to draw on product data, team information, and inventory to suggest outfits that match a fan's selected item and team preference. Testing showed the new approach achieved 10 percent higher engagement than the previous version after being applied to approximately 30,000 products. The feature is now live across Fanatics' network of sites, including official NFL, NBA, MLB, and NHL online stores.
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