How Amplitude ships product improvements in 1–2 days with OpenAI
Built primarily on OpenAI models, Amplitude’s proactive product agent, Wave, identifies what to build, helps teams ship changes with coding agents, and measures the impact.
A product analytics company built a proactive agent called Wave that is primarily powered by OpenAI models to identify product improvements, coordinate their implementation with coding agents, and measure results. The system uses different OpenAI models for different tasks: stronger reasoning models for deep investigations, faster and cheaper models for repetitive checks, and an image generation model for creating wireframes. The company estimates Wave can reduce the time to ship product improvements from roughly a month to 1-2 days, and in testing on its own product, Wave-driven changes increased engagement by 160% after one day.
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