Google launches its ‘universal’ online shopping cart ahead of the holidays
Save all of the products you’re browsing in one place. | Image: Google Google's intelligent AI shopping cart is finally here, and just in time to tempt users into Black Friday and seasonal holiday spending. The Universal Cart tool Google previewed at its I/O event in May is now rolling out in the US across the Gemini app and Google Search, with the aim of making it easier to stay organized and save money when shopping online. As the name suggests, it's a "universal" digital cart
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Google has launched a "universal" shopping cart tool that lets users save products from multiple retailers in a single unified space across Google Search and the Gemini app. The cart sends price drop notifications, displays promotional codes, and allows users to pay through Google Wallet or transfer items to individual retailer sites for checkout. This launch matters because major tech companies are increasingly competing in AI-assisted shopping, with rivals including other companies having launched AI assistants that can shop online on users' behalf, reflecting an industry bet that the future of online shopping involves automated assistance.
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