Flipsnack grows signups with conversion-focused ads
OpenAI: Flipsnack grows product signups with conversion optimization
Flipsnack focused its ChatGPT Ads campaigns on getting people to try its product, growing registrations while lowering the cost per signup.
Get smart on it
A document-conversion platform tested using ChatGPT's advertising system and shifted its ad campaigns from focusing on clicks to focusing on completed user registrations. The company created separate campaigns targeting specific document types and business use cases to help different types of customers recognize how the product applied to their needs. After rebuilding five existing campaigns with a conversions objective and bidding strategy, the company saw approximately 310% more registrations while cost per registration dropped approximately 75%, demonstrating that conversion-focused optimization outperformed earlier click-focused approaches with fixed bids.
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