Epic Games reportedly pivoting to "AI first" game development model
Epic Games is shifting to an "AI first" development strategy for its collaboration with the Walt Disney Company, letting AI models write all the code and guide all the artwork for an upcoming shooter. That's according to a Bloomberg report, which cites unnamed people familiar with the project who commented on the significant pivot in internal development at the Unreal Engine maker. Human developers will be tasked with managing and guiding code and art assets generated by models such as Anthropic
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Epic Games is shifting to an "AI first" development strategy for a major collaboration with Disney, where AI models will write all code and generate all artwork while human developers manage and guide these AI-created assets. The upcoming Marvel- and Star Wars-themed shooter that was scheduled to release in March 2027 has been delayed indefinitely as Epic undergoes this significant pivot in how it develops games. The company's leadership has long expressed confidence that AI will revolutionize game development, enabling smaller teams to create more complex games, though the strategy represents a notable change from traditional hand-written code and manually created art.
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