
ChatGPT Ads is expanding to 31 European markets. Learn how advertisers can reach people as they explore, compare options, and make decisions.
OpenAI is expanding ChatGPT Ads to 31 European countries following a six-month testing period in the United States and eight additional markets. Advertisements will initially be available through OpenAI's Ads Solutions team and partners, with self-service access coming later. Ads appear only to free and low-cost plan users while paid subscriptions remain ad-free, and the company states that conversations remain private from advertisers and ad content does not influence ChatGPT's responses. OpenAI positions this expansion as supporting free access to ChatGPT while giving advertisers a way to reach people who are actively making decisions and exploring options.

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