Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required
Amazon is making its AI-powered Alexa+ assistant free on all compatible Fire TV devices in the U.S., automatically upgrading users whether or not they subscribe to Prime.
Get smart on it
Amazon is making its AI-powered Alexa+ assistant available for free on compatible Fire TV devices in the U.S., removing the previous $19.99 monthly subscription requirement and eliminating the need for a Prime membership. The update provides conversational search, smart home controls, and AI-powered recommendations, with users automatically upgraded without needing to download an app or sign up. This follows an industry trend where Google, Roku, and other companies are integrating AI services into consumer electronics through non-optional upgrades, with companies citing increased user engagement as evidence of positive adoption.
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