After blocking Muse, Amazon now lets users text Alexa to help them shop
Amazon said that the feature will roll out to millions of users in coming weeks.
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Amazon has launched a feature allowing customers to text its Alexa AI agent to shop on Amazon using natural language queries, including searching for items, adding them to carts, and making purchases. The text-based shopping feature builds on recent upgrades to Alexa and includes capabilities like managing lists, comparing products, and checking order status. This move comes after Amazon blocked a competitor AI agent from accessing its site and as the market for consumer-focused AI agents grows, with other platforms like delivery companies also developing their own text-based agents.
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